(USA) Marketing Communications Specialist

Marketing Communications Specialist

Req ID: 22886

Job Category: Marketing/Communications

Mentor, OH, US, 44060

Description: At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

Are you looking for a place where you can grow your career and develop your skills in a collaborative environment? Why not join our Marketing Communications team where you will develop and help execute activities related to content optimization, promotion and lead generation activities that leverage the STERIS Life Sciences website. Utilizing the Sitecore Content Management Systems (CMS), Search Engine Optimization Tools (SEO), advertising and digital marketing efforts are just a few. You will also promote products and services, generate leads, build brand awareness, and provide online Customer support for STERIS Life Sciences products and services globally.

Duties

TECH STACK ⦁ Management of Digital Tools and Marketing Tech • Customer Relationship Management: Responsible customer data and website visitor traffic • Web Development: Manages and improves online content with a data-driven approach utilizing the company’s CMS tool • Email Marketing: Support all email marketing efforts including database development, template creation, campaign execution • Search Optimization: Improves SEO rankings for Life Sciences website and internal search components • ⦁ Optimize user experience within all digital platforms ⦁ Provide direction and guidelines for social media engagement ⦁ Occasional Vendor Management ⦁ Train marketing staff on tech stack elements and use MARKETING & CUSTOMER LISTS ⦁ Lead Management & Data Optimization ⦁ Nurture leads through integrated marketing programs including web, email, as well as through process improvement, user experience, and marketing technology enhancements ⦁ Design/implement/manage marketing automation routines and continually refine our process to convert Customers ANALYTICS ⦁ Responsible for setup, data accuracy and accurate reporting engagement KPIs with the goal of delivering ROI. ⦁ Analyze results of website and marketing campaigns to help facilitate strategies and efficiencies. ⦁ Establish analytics KPIs to understand how our inbound marketing activity turns into Customers, and continually refine our process to convert Customers.

Education Degree

+ Bachelor's Degree

Required Experience

+ Minimum four years related digital marketing experience with CMS, content development, SEO, lead generation and associated marketing digital technologies

+ Two years demonstrated success managing social media

+ Two years managing outside development partners

Skills

• Experience working within Content Marketing System (SiteCore preferred) and Email Marketing automation tools (Campaign Monitor, Sugar Market or similar) • Manage the company websites daily and improve the display, content, and lead conversations • Conduct market and competitive research (Survey Monkey, NPS and etc.) • Help manage any online campaigns to support brand awareness (Email, Search, Social, Paid) and lead demand generation opportunities • Analyze results of marketing activities and campaigns • Work with Lead Generation Tool (Sugar experience preferred) • Project management skills • Experience with HTML and CSS a plus • Track analytics via Google analytical tools and makes improvements to the website based on findings (Google Analytics & Google Tag Manager). • Use SEO tactics such as key-word optimization, link building, etc. to maintain the page one positioning on Google Search for all businesses and business related terms • Data entry and daily data hygiene maintenance of the customer lists for accurate email automation and segmentation efforts • Research on any new technologies or tactics that will put our marketing efforts ahead of competitors

#LI-KW1

STERIS is a $3B, publicly traded (NYSE: STE) organization with approximately 12,000 associates worldwide and operates in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.

Req ID: 22886

Job Category: Marketing/Communications

Mentor, OH, US, 44060

STERIS Sustainability (https://www.steris.com/sustainability)

Life at STERIS (https://careers.steris.com/content/Life-at-STERIS/?locale=en\_US)

http://dejobs.org/24C00F5D5C8E45B0A5CE7A5D1732449125
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jobLocation: 
Greater Memphis, TN Area
datePosted: 
Jun 24, 2021
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