Happy Microsoft Patch Tuesday May 2024 to all who celebrate! Yesterday saw a new update for Windows 11 that brings fixes for existing issues, along with other changes, as part of Microsoft’s monthly patch cycle. Version KB5037771 is now available to Windows 11 users, and it brings some notable developments like new Start menu features and a fix for a previously reported VPN-related issue. 

To get the new update, check your Windows Update app. Your system might have already downloaded the update and prepared it for installation, but if not, click on ‘Check for Updates.’ Note that this is a mandatory update that Microsoft would strongly urge you to install for security reasons, and it’s available for Windows 11 23H2 and 22H2 users.

One of the changes that update KB5037771 delivers is adverts embedded in the Start menu, as previously witnessed in preview builds (including last month’s optional update for Windows 11). The ads are presented as recommendations, highlighting certain apps from the Microsoft Store from a group of selected developers. 

Explaining the rationale behind this move, Microsoft says it’s intended to help users discover apps that they might find useful or entertaining that they may not be aware of. If you don’t find a particular ad (sorry, ‘recommendation’) helpful, Windows Latest observes that you can dismiss it by right-clicking on it. 

You can go further and block these ads for recommended third-party apps in your Start menu by going to the following location: 

 Settings > Personalization > Start

Here, you can switch off the toggle next to the ‘Show recommendations for tips, app promotions, and more’ option, and this will prevent these promotions or recommendations, or whatever you want to call them (adverts, ahem), from appearing.

Further note that in the Recommended section of the Start menu, Microsoft has also started showing apps that you use frequently but don’t have pinned in your Start menu or taskbar.

These changes to the Start menu are due to begin rolling out to users in the coming weeks, but some people might not be shown the ads depending on the region they’re in, Windows Latest reports - noting that those in Europe may not get the adverts (lucky them).

The update also incorporates a fix for a problem that caused VPN connection failures, which were seemingly a side-effect of the April 2024 cumulative update. Some users reported issues with certain VPN connections, and Microsoft has since acknowledged the problems and added that they should be resolved after this new May 2024 update.

Other changes that KB5037771 brings include upgraded MSN cards on your lock screen and new widget animations.

It feels like a broken record at this point, writing about Microsoft pushing forward with this advertising strategy in Windows 11. Is there any chance the software giant will rethink this policy? It doesn’t seem likely, and if anything, I can see Microsoft continuing to integrate ads into more and more places in Windows 11.

Okay, so in this case, the adverts can be turned off, which is at least something - but I fear that Microsoft is going to continue in this direction, unless it starts getting a lot of negative feedback.

• Ads in Windows 11 are becoming the new normal and look like they’re headed for your Settings home page
• Windows 11 or bust: Microsoft is boldly and insistently urging Windows 10 users to move on
• Haven’t activated Windows 11? Then you might find yourself locked out of some Microsoft Edge browser settings