The Microsoft Store app has reportedly got a major performance upgrade that’s now available to all users. It doesn’t look like it brings any new features, but it does promise improved performance for the app.

The new and improved version was initially released through the Windows Insider Program in early April. The Windows Insider Program is a testing community run by Microsoft that allows interested Windows users and experts to try versions of the operating system and new features that Microsoft is working on. The new version of the Microsoft Store is now available in the 'Stable Channel' of the Windows Insider Program, the last round of testing before something is deployed in the Windows Update app for all users - which suggests that it could soon roll out to everyone. 

Rudy Huyn, a principal architect at Microsoft, publicized the changes in a series of posts on X, detailing the changes made in Microsoft Store version 22403 compared to its predecessor. He explains that product pages will load up to 40% faster in the newer version, the ‘Buy’ button will appear up to 1.5 times faster on average thanks to licensing optimizations, and a launch screen that appears more smoothly thanks to a modified splash screen. 

Product pages are now loading ~40% faster on average. (2/5) pic.twitter.com/iDAi3BOqKGApril 3, 2024

We have also optimized how the application manages entitlement and licensing, resulting in the "Buy" button being displayed approximately 1.5 times faster. (3/5) pic.twitter.com/9iLOq7X2D1April 3, 2024

Last the team changed how the application launches and manages the splash screen, resulting in a smoother launch experience. (4/5)https://t.co/BByoWVMfqg pic.twitter.com/AuLRGIcOyqApril 3, 2024

Users running suitable versions of Windows can usually expect the Microsoft Store app to download this update on its own and update itself, but you can speed up the process if this doesn’t happen by opening the Microsoft Store app on your PC and clicking the profile icon which can be found in the top-right corner of the app. This should open a menu, and you need to click on ‘Settings’. If you scroll all the way down in the Settings screen, you should see a section with the ‘About’ heading. In the top-right corner of this section, you should see the version of the app that your system is running. 

If this doesn’t say ‘Version 22403…” then you can go to the ‘Library’ section of your Microsoft Store, which can be found in the navigation ribbon (mine runs vertically on the left-hand side of the app and the Library icon is towards the bottom). You can then select ‘Get updates’ which should prompt the update process.

The Microsoft Store isn’t the most popular of app stores out there – Apple’s App Store and Google’s Play Store see a lot more use. This is largely due to factors like its sluggish performance and comparative lack of apps. Changes like this are important steps if Microsoft wants to compete or even attract users of other systems, not to mention the fact that users want software and products that work well first and foremost.

App stores have become an industry standard for downloading and installing apps, and it would do Microsoft well to make the Microsoft Store a Windows highlight instead of being a sore spot, since the marketplace has historically been pretty poor compared to its rivals. Hopefully, Microsoft continues in this direction and users will feel a tangible improvement in their Microsoft Store app experience, expanding the choice of apps users can install and pursuing improvement in smoothing out its processes. 

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